Hooked - Nir Eyal & Ryan Hoover

Hooked

By Nir Eyal & Ryan Hoover

  • Release Date: 2014-11-04
  • Genre: Marketing & Sales
Score: 4.5
4.5
From 34 Ratings

Description

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Reviews

  • Brilliant

    5
    By Lox2k8
    A must have for any product strategist/ designer! - e.a. gray, uxnewbie.com
  • Brilliant summary

    5
    By Naren Dubey
    Don't try building a consumer app till you've read this book. You may know a lot about driving user engagement - but this is a comprehensive list of sights on driving engagement. Use it as a brainstorming tool with your team as the author urges at the end of every chapter.
  • Insightful

    5
    By MarcoCrrnz
    Easy to read and gives plenty of examples. The main focus is on technology.
  • Successful Business Guide

    5
    By Pixi3 Princ3ss
    I would call this an essential book into the mind of a successful businessman. It is packed full of useful information and charts on how to create consumers that keep coming back for more products over and over again and with out them even knowing it. It shows us how to know what products will become popular and how to make people want to buy something they don't really need.
  • Hooked, How to Build Habit-Forming Products

    4
    By caffinemama
    Wonderful book for anyone starting a business or anyone in or interested in Marketing or Advertising. Short read but explained a lot about what "hooks" our interest. Worth checking it out!
  • Get,keep and repeat

    4
    By Maria. Lopez
    If your in retail, marketing,and or advertising, this is a must have. This book talks about how to get consumers to buy your merchandise that you sell to make their lives easier and keep them coming back. Just fantastic a must read.
  • Amazing

    5
    By Carley222
    Be prepared to be amazed, the insightful book I have ever read on the thinking of how to hook a consumer and keep them hooked. It was liked I was reading why I love things like Facebook or Twitter, a very good book. If you know someone who is thinking about marketing a product this is a must read!
  • Very good

    3
    By Bdx09
    A well structured book, with lots of valuable elements.
  • Great book

    5
    By northdakota45
    Really love this book! Super helpful