Influence - Robert B. Cialdini, PhD

Influence

By Robert B. Cialdini, PhD

  • Release Date: 2009-06-02
  • Genre: Self-Improvement
Score: 4
4
From 137 Ratings

Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

Reviews

  • Not bad

    5
    By MarcoCrrnz
    The book takes a humorous approach in explaining why we get persuaded by salespeople and advertisers.
  • Insightful Read With Lots of Research Anecdotes

    4
    By ahlac
    This book was first published in 1984. No doubt, there is much greater awareness of the psychological fallacies today. A lot of the cited research were from the 1970s and I was a bit disappointed than the anecdotes (e.g. Tupperware parties) were also from that era. It would be great to see an updated version with modern anecdotes, e.g. how Facebook leveraged the same "endless chain" strategy (win a user, then get friend list to market to) to grow its user base.
  • Good, but an editor, please!

    3
    By AguaJefe
    This book has great insights as to what inspires us to agree/buy/accept what is offered. Unfortunately, as an academic, Cialdini gets too wrapped up in his own verbosity. His style is pedantic and egoistic. Too bad, because I learned a lot from slogging through it.
  • Good book but missing figures

    3
    By Élias de Kelliwic’h
    I rate the book 5* but the book is missing multiple pictures. You get only the annotations and no pic. So 3* only, until they fix it.
  • Extremely insightful book!

    5
    By 0.7734
    Really enjoyed reading this book. Talks about the automatic responses and behaviors we tend to engage in as well as solutions to these automatic responses. I've used the because tactic when asking favors and so far it's success rate is 100% I've asked for 8 favors adding the because at the end and a reason obviously. Good quick fun and energetic read.
  • So mad I loaned mine out!!!

    5
    By J. AGGA
    This was probably the best book I ever read. I'm buying it again on my iPad because it was just that good. Loaned my paperback to a friend and never got it back :-(
  • A Must Read

    5
    By whuggie
    Easily one of the best psychology textbooks I have ever read. Full of great academic research, this book is a must for anybody studying psychology or simply interested in learning more about how people work.
  • Unbelievably powerful for every person, a must read!

    5
    By Attabr
    Whether your a marketer, salesperson, mother, father, husband, or wife...this is a book that will open your mind to influence and how powerful you can be to those around you for the good. He shows you six powers of influence that if tapped into correctly will get anyone to say "yes". Simply the most powerful and clever read I've had on this topic! Thanks Robert for your research and your efforts. I'm sure your son is proud!
  • Very informative and fluent

    5
    By TearsOfSnake
    Very nice points. In every chapter, I analyzed my past experiences and I got amazed how much the mentioned techniques/tricks are used everywhere we go. Very good writing style, one of the best books to read!
  • Excellent book!!!

    5
    By hemphro
    I first obtained his book when I was in college and have continually gone back to it as a source of understanding the forces that motivate people to make decisions. I highly recommend this book. It will prove itself to be a valuable resource to anyone looking to understand the psychology of humanity.