Start with Why - Simon Sinek

Start with Why

By Simon Sinek

  • Release Date: 2009-10-29
  • Genre: Management & Leadership
Score: 4.5
From 414 Ratings


The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. 
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.


  • A Must Read

    By Kothecertified
    If you have ever asked why great leaders are successful, Simon goes into detail about how MLK, Jobs, Gates, Walton, Kennedy and others create a following.
  • One of the most inspiring books I've ever read

    By R2ick
    This book inspired me in ways I have never been inspired before. So many books tell you how to improve your HOW or your WHAT, but by focusing on WHY the picture becomes so much more clear! Amazing read by an amazing author.
  • Start With Why

    By Big Dawg German
    Very inspirational. If you enjoy books that tell stories about Steve Jobs, Bill Gates, Howard Schultz and other successful corporate leaders. You ll like this book. It's my style of reading. Very easy to remember the concepts of the Golden Circle. I wily definitely recommend. If you like Malcolm Gladwell type books you enjoy this one.
  • Inspiration to inspire yourself

    By LuisaReis
    As a huge Sinek fan, this book has made it’s way deep into my soul. I read this book with a sidenote and highlighter always reflecting on who/how this could benefit me or someone I know. It is incredibly insightful and inspiring. Thank you Simon for another little window into your wonderful mind.
  • Start with Why

    By my123ju123
    Loved this book, it kept me thinking and inspired me to stay connected to my why.
  • Amazing Book

    By AJ Diamonds
    Such a simple idea with such Astounding results! This book is helping me to change my life and helping me towards helping to change the world. Simon Sinek and his team did an amazing job and I can’t wait to share my WHY with the World!
  • Repetitive and unfocused

    By Lord Ogilby 
    In the movie "There Will Be Blood," Daniel Plainview, a super successful independent oil prospector clearly states at the end of the film after building an enormously wealthy empire, "I don't like explaining myself." Although the super successful in our world have a clear purpose and direction, they have a lot of trouble articulating why it is they do the things they do. Some of them don't even really know how they do it. They are blessed with an internal compass and drive. Their gift is not something than can be analyzed by the neocortex and distilled into a formula and plastered into a book. This book is merely an analysis that could've been summarized into 10 pages, and instead turned into bloat. It's like asking Pavarotti, "Teach me to sing like you." He can't. I wasted my time and money on this one; it was recommended by a friend. The TED Talk by itself is enough. Simon says: You need a reason "why" for everything you do in life. That's ridiculous. Although looking backwards, it can be easy to rationalize a why, going forwards it can be a handicap and prevent you from venturing into the unknown. My child played with a grasshopper for an hour the other day for no other reason than that she liked it. Simon doesn't say: How to actually find your "why." All this talk about how important it is to start with why, then absolutely no mention over hundreds of pages on actually how to find it. Simon assumes: The great leaders knew their why and could articulate it. Simon says some good stuff: The Golden Circle is a great metaphor for how some have succeeded, and the parallel to the layers of the brain is also interesting, albeit incomplete. Sinek poses three layers of the circle to only two layers of the brain. Simon says: The same thing over and over and over and over and over and over and over again. This book could have been shortened into three tight chapters at the most. He makes some really great points about when the why is missing, all starts to unravel. This is the genius of the book, but again... waaaay to redundant.
  • WHY makes sense

    By Dan Rehr
    Starting with WHY--the notion, not the book's title--provides a greater depth of thinking when it comes to decision-making *before* deciding. In fact, I learned WHY isn't a decision at all, but a tool to ask myself. What is my natural inclination? Decisions then become a matter of deep-rooted personality. This book is inspiring. It is reasonable. I have found myself with a fresh perspective on my day-to-day, and a checkbox towards where I'm going. Read for yourself or give as a gift. You won't go wrong with Starting With Why.
  • Awesome

    By Tyler @
    If you want to lead people, this a must read. Plus a must read once a year.
  • Good

    By Jfloez
    Why did I read this book again?